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Kaleidoscope -Leaders' Views


“Our customers’ success is ours as well” is the driving principle for Geissel!





Mr. ARUN SHROFF
EXECUTIVE DIRECTOR
GEISSEL INDIA PVT LTD
Start of Business : 1994
Business website : www.geissel.com
Main Product Lines : CABLE GLANDS AND ELECTRICAL WIRING ACCESSORIES
‘Star’ Product /State-of-the Art Design/Front-running Product : CABLE GLANDS
Quality credentials of products (ISO/ CE/UL /CSA/RoHS etc.) : ISO, CE & ROHS
City & Country of factory and Head Office : Pune,India
Names of locations of branch offices : N.A.
Main countries of business operations : GERMANY AND INDIA
Major market segments for products : ELECTRICAL CABLE TERMINATIONS ACROSS ALL ELECRICAL INSTALLATIONS.
Turnover growth % in last year compared to previous year : 15%
Summary

The name Geissel stands for commitment and responsibility; for tradition and innovation since 1920.

The principle that “Our customers’ success is ours as well” guides our working and thinking to this day. We expect a lot of ourselves, and are never satisfied with resting on our laurels. And that’s another reason why we go from strength to strength, we continue our logical development, we continue to search for new, even better, more efficient solutions. And we find them.

Geissel India, a 100% daughter of Geissel Germany, is with its international high class products, an established supplier of cable glands and accessories for the Indian electrical market since many years.

Try us – we have over 150 motivated and qualified staff around the world to look after your affairs.

Q.

What were thoughts and philosophies for starting your business?

Business was started by the parent company from Germany for catering to the Indian cable gland market which is huge

Q.

To what extent you feel having fulfilled your objectives today?

Average

Q.

Would you like to describe briefly your product range?

Cable glands and electrical wiring accessories.

Q.

Does your product range contain one or two niche or special products that have excellent USP over other manufacturers? If so, you may like to describe it?

Double compression cable glands fully designed in Germany but made in India with IP 68 rating

Q.

What are your considerations/ideas when you develop and introduce any new product or concept?

Acceptability in the Indian market

Q.

What are your growth/expansion plans for next 5 years?

At least 20% year on year.

Q.

How do you foresee growth of your industry in next 5 years (a) in the country, and (b) internationally?

Good.

Q.

In present business practices, do you experience problems like:-

a) Unusual credits expectations by customers, Yes
b) Payment delays, non-payments, bad debts, YES
c) Statutory & regulatory exploitations, No
d) Harassments from some specific sectors, No
e) Effects of Government policies(lack of policies/inadequate policies/negative policies)-No
f) Effects of International happenings Yes
g) Effects of changed climatic conditions No

Q.

National/local competition is mostly from business units that come up by copying a leading brand with less features, less quality and less price. Do you have experience of it?

Yes

Q.

How you see the onslaught of international competition in your business segments?

Not too significant.

Q.

What are your suggestions and plans for countering such competition – both national and international?

Produce good quality at the least possible cost

Q.

Do you have any activities in practice for improving performance, loyalty and retention of your employees? You may like to mention those here along with your experience?

On going training programmes

Q.

Do you take up any specific actions and undertake activities for environment protection?

We are going in for ISO 14001:2009 Standard Certification

Polyamide cable glands – IP 68
Standard brass nickel plated cable gland in PG and Metric threads – IP 68
Stainless Steel AISI 316 Ti cable gland – IP 69K
Conduits in galvanized steel - IP 54; Steel PVC coated conduits - IP 65; Brass nickel plated conduit
Double Compression brass nickel plated Ex d cable gland for gas group IIC – IP 68
EMC brass nickel plated cable gland – IP 68
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